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About Us We have been operating since 2003, and have business and organisational experience spanning some twenty (20) years. We are based in the vibrant, fast growing city of Brisbane, Queensland, Australia, which acts as a gateway to the dynamic Asia Pacific Region. We assist business and other organisations of all sizes and across industry sectors, ranging from large corporations to medium and smaller businesses, or specialist divisions, managers and business owners. We believe the key to competitive advantage for an organisation in the Twenty-First Century lies in the integration of creativity, excellence and contribution at all levels, from vision, mission, strategic planning to operational systems and processes. For instance, by integrating the value and practice of constant and unending improvement and then attaching effective systems of review and refinement, the organisation can not just respond to change, but in some cases, drive change, and therefore create an immediate competitive advantage. This ability is already a key indicator of success in many organisations, because we now operate in an environment of constant change facilitated by global markets and digital technologies. In our work, we provide cutting edge knowledge products and services, including specialist information products, business tools, and where required, consultancy or personalised education and training sessions. In all of our work, we emphasise a simple, flexible and pragmatic approach. We have found complex and long-winded solutions rarely work over time. For example, we assist businesses to solve issues, such as developing a strategic product marketing plan, through, not just effective research and planning, but also through the development of flexible and pragmatic business systems, which can be easily adopted by the organisation. This creates consistency, and a platform for ongoing improvement, as markets and other circumstances change. It also facilitates sound risk management, and has direct cost benefits, for instance through outsourcing.
Creatness is itself, built and
focused on key values and principles in all we do, and these
include:
Proprietor Creatness was founded by Lee M. Spano in 2003, who has a broad range of business and professional experience now spanning some twenty (20) years. Lee holds a significant array of degrees, diplomas and other awards to Masters level from leading institutions, such as the University of Sydney. He is committed to lifelong learning through specialist research, ongoing professional experience, mentoring, working closely with business and other leaders, and the process of life itself. Over the last two decades, Lee has worked with large organisations, medium and small businesses, the public and not for profit sectors, as well as managers, executives, business owners and entrepreneurs across many industries. In addition, he has owned, managed and grown several business himself. So he speaks from not only knowledge and specialist research, but also from hard experience, and working with diverse and talented people over many years.
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